Hollywood power couple Beyoncé and Jay-Z can celebrate many new firsts in their latest campaign, “ABOUT LOVE,” with the American luxury brand Tiffany & Co. As AfroTech previously reported, in Beyoncé’s cover story for Harper’s Bazaar, the star revealed that she and her husband were the new faces of Tiffany & Co. Now, the two have brought light to a collective vision the two shared to conceptualize a new interpretation of “modern love.”

 

“Beyoncé and JAY-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family,” Executive Vice President of Product & Communications Alexandre Arnault shared in a press release.